case study
Proving the value of beverage provenance and traceability using blockchain
Quality and consumer safety improvements
To ensure quality, many beverage producers use the Lean concept to optimise workflows through strategic and operational procedures while minimising waste without sacrificing productivity. Blockchain technology contributes to this concept and has advantages that support Lean principles. Moreover, blockchain can support the sustainability agenda by becoming a powerful tool that ensures fairness and responsibility in production practices.
For an NDA client, Magnetic Core team researched benefits and developed a traceability prototype that ensures that the entire journey of the beverage — from the field to the shelf or online-store — can be tracked, providing additional safety and compliance assurances to customers.
Challenge
Eliminate confusion over blockchain, empower companies to build a consortium or ecosystem, create solutions that streamline businesses
Solution
Feasibility study and development of the technological solution
Beverages carry a unique identity (digital passport) which can be followed via a scannable code, placed directly on the bottle, can or pack. Thus, consumers can instantly find out, using a smartphone or web application, whether a drink is organic, meets certain safety conditions, or was produced in a responsible way. All of this information will be based on a product’s record on the blockchain. Direct consumer feedback to a producer may be implemented as well.
How
blockchain
helps
Waste and inefficiency elimination
Optimised logistical planning
Digitised records and documents flow
Transactional and audit cost reduction
Data-sharing and information integrity through the entire supply chain
Consumer safety and brand protection
Real-time provenance and instant tracking of each bottle
Traceability of any damages and losses to the products and their unauthorised resale
Theft and fraud reduction
Customer value-add through transparent ingredients information
ESG standards support
Immutable, indisputable records in secure format ready for third party review
Recognition as an industry leader in sustainable production and distribution of beverages
Capturing market of sustainability-conscious consumers
